BrauBeviale is one of the most important international capital goods exhibitions, covering all aspects of the process chain – from raw materials to technology, logistics and marketing. Throughout 8 exhibition halls, around 1,100 international exhibitors showcased products, solutions and trends for the production of beer, water, soft drinks, spirits, wine, sparkling wine and liquid dairy products and, let’s not forget, our glasses!
Our sales team from RITZENHOFF Cristal presented a diverse selection of our glasses and production capabilities with huge success. The main focus was on talking with our loyal and longstanding customers, maintaining business relationships and acquiring new clients. Craft beer was the subject of much discussion at the trade fair this year. As a general rule, craft beer comes from smaller breweries and distinguishes itself from the mass production of major breweries with meticulously careful and traditional brewing methods. It goes without saying that these speciality beers need to be enjoyed from special glasses, which in turn is our area of expertise.